Sustainable in Every Step: A Statement from Divana Executives – The Thai Fragrance Brand That Cares for the Environment

In-depth Behind the Success of divana Thai Fragrance Brand
that Integrates Health and Sustainability in Every Dimension

Over the past 25 years, divana has been a Thai fragrance brand dedicated to enhancing experiences that nurture both physical and mental well-being. It continuously incorporates natural elements into the care of body, mind, and spirit through carefully selected natural ingredients in its products, alongside the development of environmentally friendly products. Led by Thanet Jirasawadilok, widely known as "Khun Tong," one of the founders and executives of divana, the brand has pioneered the integration of Wellness and Sustainability concepts across all aspects of its operations, aiming to create a balance between health care and sustainable environmental practices.

divana: The Thai Fragrance Brand with a Commitment to Sustainable Development

divana is committed to positioning itself as a leader in "Sustainable Luxury," emphasizing both the quality of life for customers and environmental sustainability. Under the concept "divana Foster Longevity: to make humans live longer, healthier, and happier," the brand focuses on creating sustainable value throughout every process, from product development to packaging material management, based on three principles: Wellness, Natural, and Hospitality. This reflects divana’s dedication to providing customers with experiences that are both exceptional and environmentally responsible.

From Circular Economy to Resource-Efficient Planning of Thai Fragrance Brand divana

divana applies the Circular Economy concept to maximize resource efficiency, focusing on reducing limited resource usage (Reduce), reusing materials (Reuse), recycling (Recycle), and upcycling potential waste (Upcycling). Additionally, divana emphasizes the use of safe and valuable plant-based ingredients.

Similarly, divana selects packaging designed to be biodegradable and environmentally friendly, such as bio-based plastics, plant-derived biodegradable plastics, recycled plastics (Recycle PET, Recycle HDP), and reusable plastics (PCR Plastics). The brand aims to fully switch to recyclable materials by 2030 and eliminate all plastic packaging by 2035.

Code of Conduct: Guidelines for Sustainable Business Practices of Thai Fragrance Brand divana

To ensure that all processes and intentions align with sustainable development, divana has established a strict Code of Conduct to serve as guidelines for all parties in the supply chain, ensuring a shared vision and commitment to sustainable operations.

Moreover, divana has implemented a 4 Reduce – 4 Increase sustainability strategy to minimize resource wastage and maximize sustainable resource usage. This includes reducing electricity, water, waste, and carbon emissions while increasing sustainable materials, employee well-being, community engagement, and business transparency and accountability with measurable results.

Packaging Return Program: Encouraging divana Customers to Participate in Sustainability

Another initiative by divana to support sustainability is the packaging return program. Customers can return used divana packaging to divana or directly to designated recycling facilities, helping reduce packaging waste and actively engage customers in sustainable practices.

The integration of Wellness and Sustainability is not just a business strategy but a core mission that divana upholds to become a model brand delivering luxury sustainably, creating joy for customers at every stage of life. This has allowed divana to establish itself as a beloved Thai fragrance brand worldwide, contributing positively to society and the environment in the long term.

Discover the passion for natural healing with divana, a Thai fragrance and wellness spa brand. Experience holistic care through premium products and services under the principles of Wellness and Sustainability, including medical spa treatments, plant-based organic ingredients, skincare, scented candles, reed diffusers, and a unique café. divana provides comprehensive holistic wellness solutions to support healthier, happier lifestyles for valued customers.

For more information about Divana products and services:

Facebook: https://www.facebook.com/DivanaProducts
LINE: https://line.me/R/ti/p/@722lcuex
Email: divana.products@gmail.com
Shopee: https://shope.ee/8Un0ij29Xh
Lazada: https://bit.ly/3K14Ycb
Website: https://www.divanaglobal.com/