Divana, the fragrance brand, celebrates its 25th anniversary.

divana Celebrates 25 Years as Thailand’s Leading Fragrance Brand

“divana” Marks Its 25th Anniversary with a Sustainability-Driven Vision

Thailand’s Premium Luxury Spa and Eco-Friendly Fragrance Leader
“divana”, a globally recognized Luxury Spa service provider and eco-conscious Thai fragrance brand, is setting new trends in the wellness industry. For 2025, the company plans a 100-million-baht investment, opening two new spa branches in Pattaya and Chiang Mai, along with four additional retail stores. It also aims to pilot international expansion in ASEAN, the Middle East, and China. Celebrating its 25th anniversary, divana introduces innovative products including Scentology: Plant-Based Perfume Oil in five signature scents and a Recycled Silver and Lava Stone Scent Bracelet, combining fragrance expertise with sustainability, targeting double revenue growth for 2025.

Pattanapong Ranurak, CEO and Founder of Divana Wellness Co., Ltd., emphasized that divana’s 25-year journey has been marked by meticulous dedication, elevating Thai massage standards to a full-service spa experience. The brand’s expertise and high-quality fragrance products reflect divana’s holistic health philosophy and commitment to sustainable living.

According to the Global Wellness Institute (GWI), the global wellness economy is projected to reach approximately $7 trillion USD (around 230 trillion THB) by 2025. The spa industry is expected to grow at an average annual rate of 17.2% from 2020-2025, with wellness tourism growing at 20.9% annually.

Thailand’s tourism industry plays a key role in the country’s economy, with health and wellness tourism supported by government initiatives aligned with Thailand’s Medical Hub vision. Divana continues to innovate, launching new products regularly that align with wellness trends, attracting customers both domestically and globally.

Divana’s Core Businesses:

1. Luxury Spa Business: Currently operating six branches under divana Scentuara Spa, divana Divine Spa, divana Virtue Spa, divana Nurture Spa (Bangkok), divana Lana Spa (Chiang Mai), and the latest divana And Spa (Laguna, Phuket), embodying the concept ‘Sustainability is the new luxury’.
2. Retail of Spa and Fragrance Products: divana products are available in over 20 stores including flagship stores at Emsphere, concept stores at Central World, Icon Siam, King Power, and department stores like Paragon, Emporium, and Central. The product range includes over 200 SKUs such as Scented Candles, Room Diffusers, Body Oils, Essential Oils, Hand Creams, and Massage Oils.

Additionally, divana operates the dii wellness med spa pilot project, the divana Signature Café with three branches in Bangkok and Phuket, and the divana Innovative Academy for training therapists in Thai massage and spa services to support business expansion and elevate service standards.

For 2025, divana has allocated a 100-million-baht investment for two new spa openings in Pattaya and Chiang Mai and four new retail stores. The company also plans to explore international expansion in ASEAN, the Middle East, and China. Foreign customers represent 80% of the client base, mainly from Asia, Europe, and the Middle East, while Thai customers account for 20%.

The company aims for 100% revenue growth in 2025, targeting 600 million THB, up from 300 million THB in 2024, driven by new branch openings and sustainable cost management, including reducing plastic usage and increasing sustainable materials in products over the next three years.

Thanet Jirasavekdilok, CMO and Co-Founder, stated that divana is committed to transforming into a Sustainable Luxury brand through three core values: Wellness, Natural, and Hospitality.

“Divana’s mission is Longevity Life, emphasizing sustainability in all aspects. Longevity is not just living longer but embracing a balanced, beautiful, and meaningful life while caring for our planet. This marks the beginning of the next chapter: 25 Years of divana – The Phenomenon of Scents: From Massage to Spa, From Spa to Wellness, From Wellness to Longevity,” said Thanet.

To celebrate 25 years, divana introduces Scentology: 100% Plant-Based Perfume Oil, free from harmful chemicals, alcohol, mineral oil, parabens, and silicone. Carefully selected natural ingredients create safe, gentle fragrances suitable for sensitive skin. The five signature scents are:

1. Sunrise (Cedarwood | Jasmine | Black Pepper) – Captures the magic of dawn, refreshing and invigorating like the rising sun.
2. Queen of The Night (8 Midnight Flowers | Orange | Musk) – Reflects the enchanting beauty of nocturnal flowers with a fresh orange twist.
3. Snow Drop (Peony | Geranium | Patchouli) – Evokes the freshness of the season’s first snow, nurturing heart and soul.
4. Laguna (Marine Mint | Leather | Musk) – Celebrates harmony with nature, inspiring serenity and perfection.
5. Foresta (Greenish Cardamom | Jasmine | Vetiver) – Immerses in the lush, timeless fragrance of the forest.

Additionally, the Scent Bracelet made of Recycled Silver and Lava Stone offers long-lasting fragrance throughout the day without daily application, reducing product usage and supporting environmental sustainability.

For more information, visit www.divanaglobal.com, www.divanaspa.com, or join the 25th Anniversary Celebration featuring actors Keng Harit and Namping Napatsakorn along with activities such as: 1) Workshop on Scents with Feng Shui, 2) Panel on 'Sustainable Luxury Beauty & Conscious Living', and 3) Crystal & Flower Mandala Workshop: Chakra Strengthening with 5 divana Perfume Oil Scents. Special promotions available on divana products ranging from 1,500 – 4,500 THB. Event runs from Jan 27 – Feb 9, 2025, at M Sphere, M Floor.

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Contact Divana for more information on products and services:

Facebook : https://www.facebook.com/DivanaProducts
LINE : https://line.me/R/ti/p/@722lcuex
Email : divana.products@gmail.com
Shopee : https://shope.ee/8Un0ij29Xh
Lazada :  https://bit.ly/3K14Ycb
Website : https://www.divanaglobal.com/